The South African government is expected to offer Tottenham a sponsorship deal worth £60 million. This is a huge step forward in the growth of African football all over the world. With such a huge investment, people across the globe will now have an eye on African football as well. Moreover, the premier league being one of the most watched leagues in the world will act as a great platform to gain exposure for the footballing continent. SA Tourism department has courted the residents of north London in the hope that they will assist in attracting visitors to the nation.
It is believed that the 36-month deal was first discussed a week ago. Before President Cyril Ramaphosa’s upcoming cabinet reshuffle, Tourism Minister Lindiwe Sisulu is eager for the investment to be made. After announcing on Deadline Day that they had signed right back Pedro Porro for £39 million, Spurs are expected to sign a sponsorship deal with several businesses that see them as a viable option. Continue reading “African Football on the Rise with New Investment”